Circularity

OUR COMPREHENSION OF CIRCULARITY

There are many solutions to the fashion industry‘s legacy problems, together we can create a more circular fashion industry.

No one solution alone can help us achieve it, hence we have to act in collaboration.

Our solution sits in between some of them, where we set out to tackle the issue of over-production and waste from garments.

At AE circularity is a core principle.

The foundation of AE was built upon the mission to contribute towards a more sustainable and circular fashion industry by changing the way we consume/produce and reducing the need for using new natural resources.
HOVER OVER each icon to see the solutions that make AE‘s pieces circular.
OUR CORE VALUES
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Reducing raw materials

Reducing raw materials

We source materials from unsold garments, minimizing waste and reducing the demand for new resources.

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Reconstruct instead of dispose

Reconstruct instead of dispose

Our BESPOKE WARDROBE SERVICE allows you to reimagine and extend the life of your cherished pieces, adapting them to your evolving style and needs.

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Preserving natural resources

Preserving natural resources

By upcycling fabrics, we cut down on intensive resource use and focus on mono-material designs to ease recycling at the end of each piece’s lifecycle.

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Timeless style

Timeless style

AE creates designs that transcend trends. Produced in small batches and on demand, we use only the energy required, minimizing wasteful production.

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Focus on quality not quantity

Focus on quality not quantity

Every upcycled AE piece is crafted with high standards of quality, timeless style, and premium details. Our UP-monogram signifies a lasting investment in both style and sustainability.